Social or community tokens can significantly change the world. As they allow you to create not just online communities, but a new format of social organizations.
At the moment there are many types of organizations, some of them are formalized and centralized (parties, NGOs, foundations) and some are decentralized and have no structure or jurisdiction (social movements).
Tokenization makes it possible to create large decentralized communities with jurisdiction on blockchain from unstructured social movements. Any community or social movement can issue its own token. Each such token will grant the right to be part of a social movement (to vote, to participate in events, to access online services). Community tokens effectively become a "blockchain membership card".
Ownership of an organization
Parties, NGOs and other similar organizations always have founder-owners, on whom the organization completely depends. Social movements, on the contrary, have no owners or a roster of members who can coordinate their actions and influence the development of the movement through online voting.
Tokenization allows supporters of social movements to become co-owners. By owning a token you own a part of the tokenized community. Such a community has no control center (as in the case of a party), but has a register of participants/owners.
Co-ownership allows each participant to receive not only moral but also direct material benefit from popularization of the community/movement and growth of its token value. The more popular the community - the higher its influence and the higher the value of each token.
The primary sale of tokens allows the creator of a social movement to recoup the funds invested in its creation. Which creates more incentive to create new social movements and makes a significant initial investment worthwhile.
The initiator can spend millions of dollars to develop the concept, infrastructure (e.g. online services) of a community/movement and its popularization. And recoup them by selling most of its tokens. Which would be impossible without tokenization.
After the initial sale of tokens, such social movements can also raise funding. Anyone who wants to support the movement can buy its tokens, or send donations in cryptocurrency to the addresses of the most active members of the community. Thanks to the fact that all addresses of participants and their token balances are public - it is possible to directly fund thousands of its active participants.
The emergence of such a mechanism for financial support of communities may become one of the main reasons for the emergence of many new active and influential social movements, which will significantly change the world. And such social movements will not depend on funding from public and private foundations.
Due to the fact that all rights to such communities are co-owned by a large number of participants - they do not actually belong to a separate group of individuals, including the original initiator. Similar to Satoshi Nakamoto, who kept only 5% of all coins.
Considering that when a community is created through tokenization, a large amount of money can be raised - such communities can be more elaborate and influential than ordinary social movements. But still remain public property.